@book{115631,
	author = {Holden, Philip R. and Wilde, Nick. and ebrary, Inc.},
	title = {Marketing and PR},
	publisher = {A & C Black,},
	year = {2007.},
	series = {Business on a shoestring},
	address = {London :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10196647}
}