@book{115981,
	author = {Simmons, Annette. and ebrary, Inc.},
	title = {Whoever tells the best story wins},
	publisher = {Amacom,},
	year = {c2007.},
	address = {New York :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10196165}
}