01717nam a2200313 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001500112020001800127040002100145035002100166050002500187082001700212100002200229245014900251260003200400300001400432504006400446505052300510533015201033650002801185650001801213655002901231710001701260856012601277ebr10196165CaPaEBRm        u        cr cn|||||||||061106s2007    nyu     sb    001 0 eng    z  2006036889  z0814409148  z9780814409145  aCaPaEBRcCaPaEBR  a(OCoLC)56783848514aHF5718b.S562 2007eb04a658.4/522221 aSimmons, Annette.10aWhoever tells the best story winsh[electronic resource] :bhow to use your own stories to communicate with power and impact /cAnnette Simmons.  aNew York :bAmacom,cc2007.  ax, 226 p.  aIncludes bibliographical references (p. 213-216) and index.0 aPART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBusiness communication. 0aStorytelling. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10196165zAn electronic book accessible through the World Wide Web; click to view