01748nam a2200325 a 4500 ebr10196165 CaPaEBR m u cr cn||||||||| 061106s2007 nyu sb 001 0 eng 2006036889 0814409148 9780814409145 CaPaEBR CaPaEBR (OCoLC)567838485 HF5718 .S562 2007eb 658.4/52 22 Simmons, Annette. Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons. New York : Amacom, c2007. x, 226 p. Includes bibliographical references (p. 213-216) and index. PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Business communication. Storytelling. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10196165 An electronic book accessible through the World Wide Web; click to view 115981 115981