Coolhunting
chasing down the next big thing
Cool hunting
Gloor, Peter A. (Peter Andreas)
1961-
creator
Cooper, Scott (Scott M.)
ebrary, Inc
text
bibliography
Electronic books.
nyu
New York
AMACOM
c2007
2007
monographic
eng
xvii, 236 p. : ill.
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Peter A. Gloor and Scott M. Cooper.
Includes bibliographical references (p. [223]-230) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Creative ability in business
Technological innovations
Management
Social networks
Research
Data mining
Group decision making
HD53 .G55 2007eb
658.4/72
http://site.ebrary.com/lib/rucke/Doc?id=10196180
http://site.ebrary.com/lib/rucke/Doc?id=10196180
CaPaEBR
061020
ebr10196180