@book{11609,
	author = {Paley, Norton. and ebrary, Inc.},
	title = {The manager's guide to competitive marketing strategies, third edition},
	publisher = {Thorogood,},
	year = {c2005.},
	address = {London :},
	edition = {3rd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10263884}
}