@book{124276,
	author = {Berger, Arthur Asa, and ebrary, Inc.},
	title = {Ads, fads, and consumer culture},
	publisher = {Rowman & Littlefield Publishers, Inc.,},
	year = {2011.},
	address = {Lanham [Md.] :},
	edition = {4th ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10454806}
}