@book{124755,
	author = {Rao, C. P. and ebrary, Inc.},
	title = {Marketing and multicultural diversity},
	publisher = {Ashgate,},
	year = {c2006.},
	series = {New perspectives in marketing},
	address = {Aldershot, England :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10211305}
}