TY  - BOOK
AU  - Rao,C.P.
ED  - ebrary, Inc.
TI  - Marketing and multicultural diversity
T2  - New perspectives in marketing
AV  - HF5415.32 .M37 2006eb
U1  - 658.8/02 22
PY  - 2006///
CY  - Aldershot, England, Burlington, VT
PB  - Ashgate
KW  - Consumer behavior
KW  - Market segmentation
KW  - Marketing
KW  - Social aspects
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [265]-268) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10211305
ER  -