01867nam a2200385 a 4500 ebr10210696 CaPaEBR m u cr cn||||||||| 061108s2004 enka sb 001 0 eng d 2006491701 GBA3Z2652 bnb 006901919 Uk 9781847650191 1861974744 9781861974747 52750 CaPaEBR CaPaEBR (OCoLC)236346472 HD30.28 .F747 2004eb 658.4012 22 Friend, Graham. Guide to business planning [electronic resource] / Graham Friend and Stefan Zehle. London : Economist in association with Profile Books, c2004. 281 p. : ill. At head of title: The Economist. Includes bibliographical references and index. This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Business planning. Electronic books. local Zehle, Stefan. ebrary, Inc. Economist. http://site.ebrary.com/lib/rucke/Doc?id=10210696 An electronic book accessible through the World Wide Web; click to view 124996 124996