TY  - BOOK
AU  - Coussement,Kristof
AU  - Bock,Koen W.de
AU  - Neslin,Scott A.
ED  - ebrary, Inc.
TI  - Advanced database marketing: innovative methodologies and applications for managing customer relationships 
AV  - HF5415.126 .A377 2013eb
U1  - 658.8/120285574 23
PY  - 2013///
CY  - Burlington, Vt.
PB  - Gower
KW  - Database marketing
KW  - Consumer profiling
KW  - Customer relations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; pt. I. Methods -- pt. II. Applications; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10686334
ER  -