@book{13105,
	author = {Zarrella, Dan. and ebrary, Inc.},
	title = {Science of marketing},
	publisher = {Wiley,},
	year = {c2013.},
	address = {Hoboken :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10687073}
}