01850nam a2200361 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003900112020001800151020002700169040002100196035002100217050003000238082002200268100002500290245011000315250001600425260005600441300001600497504006400513505048100577533015201058610001801210650003901228650003001267655002901297710001701326856012601343999001901469ebr10537975CaPaEBRm        u        cr cn|||||||||100702s2011    cau     sb    001 0 eng d  z  2010027772  z9780520258822 (cloth : alk. paper)  z9780520272897  z9780520952454 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)78784470214aHD9696.8.U64bG669 2011eb04a338.7/61025042221 aVaidhyanathan, Siva.14aThe Googlization of everythingh[electronic resource] :b(and why we should worry) /cSiva Vaidhyanathan.  aUpdated ed.  aBerkeley :bUniversity of California Press,cc2011.  axiv, 265 p.  aIncludes bibliographical references (p. 219-255) and index.0 aIntroduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries.20aGoogle (Firm) 0aInternet industryxSocial aspects. 0aInternetxSocial aspects. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10537975zAn electronic book accessible through the World Wide Web; click to view  c134804d134804