02183nam a2200373 a 4500 ebr10443302 CaPaEBR m u cr cn||||||||| 100806s2011 vtua sb 001 0 eng d 2010033174 9781409418900 (hbk. : alk. paper) 9781409418917 (e-book) CaPaEBR CaPaEBR (OCoLC)708565010 HD9999.L852 B48 2011eb 658.5/75 22 Bevolo, Marco. Premium by design [electronic resource] : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz. Burlington, Vt. : Gower, 2011. xxix, 294 p. : ill. Includes bibliographical references and index. Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Luxury goods industry. Luxuries. New products. Product design. Electronic books. local Gofman, Alex. Moskowitz, Howard R. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10443302 An electronic book accessible through the World Wide Web; click to view 135699 135699