@book{13744,
	author = {Margolis, Jonathan. and Levinson, Jay Conrad. and ebrary, Inc.},
	title = {Guerrilla marketing for dummies},
	publisher = {Wiley ;},
	year = {c2008.},
	series = {--For dummies},
	address = {Hoboken, NJ :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10257654}
}