@book{1385,
	author = {LePla, F. Joseph, and Parker, Lynn M., and ebrary, Inc.},
	title = {Integrated branding},
	publisher = {Quorum,},
	year = {1999.},
	address = {Westport, Conn. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=5004823}
}