01192nam a22002894a 4500001001100000003000800011006001900019007001500038008004100053010001700094020002800111040002100139035002100160050002400181082001700205100002900222245013500251260003800386300002400424504006600448533015200514650003700666655002900703700002800732710001700760856012500777ebr5004823CaPaEBRm        u        cr cn|||||||||990105s1999    ctua    sb    001 0 eng    z   99010385   z1567202381 (alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)22804003514aHD69.B7bL47 1999eb04a658.8/272211 aLePla, F. Joseph,d1955-10aIntegrated brandingh[electronic resource] :bbecoming brand-driven through companywide action /cF. Joseph LePla, Lynn M. Parker.  aWestport, Conn. :bQuorum,c1999.  axiv, 299 p. :bill.  aIncludes bibliographical references (p. [285]-287) and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aBrand name productsxManagement. 7aElectronic books.2local1 aParker, Lynn M.,d1956-2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=5004823zAn electronic book accessible through the World Wide Web; click to view