01150nam a2200289Ia 4500 ebr10177055 CaPaEBR m u cr cn||||||||| 061025s2007 enk s 000 0 eng d 9780749449407 (hbk.) 0749449403 (hbk.) CaPaEBR CaPaEBR (OCoLC)568031986 HF6146.P78 L44 2007eb Lehu, Jean-Marc. Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu. London : Kogan Page, 2007. ix, 266 p. Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Product placement in mass media. Advertising Brand name products. Product management. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10177055 An electronic book accessible through the World Wide Web; click to view 140043 140043