@book{140044,
	author = {Young, Antony, and Aitken, Lucy. and ebrary, Inc.},
	title = {Profitable marketing communications},
	publisher = {Kogan Page Ltd,},
	year = {2007.},
	address = {London ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10177070}
}