03682nam a22003134a 4500001001200000003000800012006001900020007001500039008004100054010001700095020003600112040002100148035002100169050002800190082001700218100002100235245013800256260004700394300002600441504006400467505242600531533015202957650004403109650002403153655002903177710001703206856012603223999001903349ebr10178089CaPaEBRm        u        cr cn|||||||||060215s2006    nyua    sb    001 0 eng    z  2006005481  z0765616092 (cloth : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)23216021114aHF5415.153b.K33 2006eb04a658.5/752221 aKahn, Kenneth B.10aNew product forecastingh[electronic resource] :ban applied approach /cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.  aArmonk, N.Y. :bM.E. Sharpe, Inc.,cc2006.  axviii, 157 p. :bill.  aIncludes bibliographical references (p. 149-152) and index.0 aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aNew productsxForecastingxMethodology. 0aProduct management. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10178089zAn electronic book accessible through the World Wide Web; click to view  c140658d140658