@book{140689,
	author = {Gulas, Charles S., and Weinberger, Marc G. and ebrary, Inc.},
	title = {Humor in advertising},
	publisher = {M.E. Sharpe, Inc.,},
	year = {c2006.},
	address = {Armonk, N.Y. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10178120}
}