01215nam a22003014a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002800112020001800140040002100158035002100179050002400200082002000224100003000244245012000274260004700394300002400441504006600465533015200531650003400683655002900717700002400746710001700770856012600787ebr10178120CaPaEBRm        u        cr cn|||||||||050617s2006    nyua    sb    001 0 eng    z  2005017678  z0765616130 (alk. paper)  z9780765616135  aCaPaEBRcCaPaEBR  a(OCoLC)23216021914aHF5821b.G87 2006eb04a659.1/02/072221 aGulas, Charles S.,d1962-10aHumor in advertisingh[electronic resource] :ba comprehensive analysis /cCharles S. Gulas and Marc G. Weinberger.  aArmonk, N.Y. :bM.E. Sharpe, Inc.,cc2006.  axiv, 240 p. :bill.  aIncludes bibliographical references (p. 207-224) and indexes.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aWit and humor in advertising. 7aElectronic books.2local1 aWeinberger, Marc G.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10178120zAn electronic book accessible through the World Wide Web; click to view