@book{140967,
	author = {Laidler-Kylande, Nathalie, and Stenzel, Julia Shepard,},
	title = {The brand IDEA :},
	publisher = {Jossey Bass & Pfeiffer Imprints, Wiley,},
	year = {[2014]},
	address = {San Francisco :},
	edition = {First edition.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10799795}
}