01759nam a22003971i 4500 ebr10799795 CaPaEBR m o d cr cn||||||||| 130819t20142014cau ob 001 0 eng d 9781118573303 (e-book) 9781118555835 (hardback) CaPaEBR eng rda pn CaPaEBR (OCoLC)871190947 HD62.6 .L35 2014eb 658/.048 23 Laidler-Kylande, Nathalie, 1965- The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel. First edition. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] �2014 1 online resource (234 pages) text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references and index. Description based on print version record. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Nonprofit organizations Management. Nonprofit organizations Marketing. Electronic books. Stenzel, Julia Shepard, 1964- Print version: Laidler-Kylande, Nathalie, 1965- Brand IDEA. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014] , xviii214 pages 9781118555835 (DLC) 2013030361 ebrary. http://site.ebrary.com/lib/rucke/Doc?id=10799795 An electronic book accessible through the World Wide Web; click to view 140967 140967