01965nam a2200349 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020004200112020002700154040002100181035002100202050002600223082001600249100002700265245013700292260003900429300002300468504005100491505058000542533015201122650003501274650004101309650002801350650003101378650003401409655002901443710001701472856012601489ebr10529445CaPaEBRm        u        cr cn|||||||||110907s2012    vtua    sb    001 0 eng d  z  2011037640  z9781409439059 (hardback : alk. paper)  z9781409439066 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)78577804414aJF2112.P8bJ65 2012eb04a324.7/32231 aJohansen, Helene P. M.10aRelational political marketing in party-centred democraciesh[electronic resource] :bbecause we deserve it /cHelene P.M. Johansen.  aBurlington, Vt. :bAshgate,c2012.  axi, 224 p. :bill.  aIncludes bibliographical references and index.0 aPreface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aPublic relations and politics. 0aPolitical partiesxPublic relations. 0aAdvertising, Political. 0aCommunication in politics. 0aMarketingxPolitical aspects. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10529445zAn electronic book accessible through the World Wide Web; click to view