01996nam a2200361 a 4500 ebr10529445 CaPaEBR m u cr cn||||||||| 110907s2012 vtua sb 001 0 eng d 2011037640 9781409439059 (hardback : alk. paper) 9781409439066 (e-book) CaPaEBR CaPaEBR (OCoLC)785778044 JF2112.P8 J65 2012eb 324.7/3 23 Johansen, Helene P. M. Relational political marketing in party-centred democracies [electronic resource] : because we deserve it / Helene P.M. Johansen. Burlington, Vt. : Ashgate, 2012. xi, 224 p. : ill. Includes bibliographical references and index. Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Public relations and politics. Political parties Public relations. Advertising, Political. Communication in politics. Marketing Political aspects. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10529445 An electronic book accessible through the World Wide Web; click to view 146412 146412