02265nam a2200361 a 4500 ebr10723612 CaPaEBR m o u cr cn||||||||| 130423s2013 caua sb 001 0 eng d 2013015980 9781609940775 (hardcover) 9781609940782 (e-book) CaPaEBR CaPaEBR (OCoLC)851430575 HC79.P6 P6595 2013eb 658.5/038 23 Polak, Paul. The business solution to poverty [electronic resource] : designing products and services for three billion new customers / Paul Polak and Mal Warwick. 1st ed. San Francisco : Berrett-Koehler Publishers, Inc., 2013. xiii, 245 p. : ill. Includes bibliographical references and index. Preface -- Introduction: eight keys to ending poverty -- Only business can end poverty -- "The poor are very different from you and me" -- What is poverty? -- What can government and philanthropy do? -- Why business is best equipped to fight global poverty -- Zero-based design and the bottom billions -- What to do before you launch your business -- The ruthless pursuit of affordability -- Zero-based design in practice : low-cost drip irrigation -- Design for the market -- Zero-based design in practice : a cautionary tale -- Design for scale -- Zero-based design in practice: safe drinking water for small villages -- Design for delivery the last 500 feet -- Building a mission-driven global business -- Opportunities abound -- It's your turn now -- Resources : takeaways and what we say to critics -- Notes -- Acknowledgments -- About the authors -- Index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Poverty. Social responsibility of business. Industrial management Social aspects. Electronic books. local Warwick, Mal. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10723612 An electronic book accessible through the World Wide Web; click to view 152605 152605