01410nam a2200361 a 4500 ebr10723825 CaPaEBR m o u cr cn||||||||| 130321s2013 nyuad sb 001 0 eng d 2013007818 9780814433225 (hardcover) 0814433227 (hardcover) 9780814433232 (e-book) CaPaEBR CaPaEBR (OCoLC)854569406 HF5415.332.Y66 F76 2013eb 658.8/340842 23 Fromm, Jeff. Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. New York : AMACOM, 2013. xix, 202 p. : ill. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Young adult consumers Attitudes. Generation Y Attitudes. Target marketing. Consumer behavior. Electronic books. local Garton, Christie. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10723825 An electronic book accessible through the World Wide Web; click to view 152609 152609