TY - BOOK AU - Scott,David Meerman ED - ebrary, Inc. TI - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly AV - HF5415.1265 .S393 2013eb U1 - 658.8/72 23 PY - 2013/// CY - Hoboken, NJ PB - John Wiley & Sons, Inc. KW - Internet marketing KW - Public relations KW - Electronic books KW - local N1 - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10726747 ER -