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  <titleInfo>
    <title>Powers of persuasion</title>
    <subTitle>the inside story of British advertising : 1951-2000</subTitle>
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  <name type="personal">
    <namePart>Fletcher, Winston.</namePart>
    <role>
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  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
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    <place>
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    <place>
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    <publisher>Oxford University Press</publisher>
    <dateIssued>2008</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>288 p., [16] p. of plates : col. ill.</extent>
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  <tableOfContents>1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.</tableOfContents>
  <note type="statement of responsibility">Winston Fletcher.</note>
  <note>Includes bibliographical references (p. [256]-265) and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject>
    <geographicCode authority="marcgac">e-uk---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <geographic>Great Britain</geographic>
    <topic>History</topic>
    <temporal>20th century</temporal>
  </subject>
  <classification authority="lcc">HF5813.G7 F64 2008eb</classification>
  <classification authority="ddc" edition="22">659.10941</classification>
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