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  <titleInfo>
    <title>Public information campaigns &amp; opinion research</title>
    <subTitle>a handbook for the student &amp; practitioner</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Public information campaigns and opinion research</title>
  </titleInfo>
  <name type="personal">
    <namePart>Klingemann, Hans-Dieter.</namePart>
  </name>
  <name type="personal">
    <namePart>R�ommele, Andrea</namePart>
    <namePart type="date">1967-</namePart>
  </name>
  <name type="corporate">
    <namePart>ebrary, Inc</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="local">Electronic books.</genre>
  <originInfo>
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    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Thousands Oaks</placeTerm>
    </place>
    <publisher>SAGE</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">electronic</form>
    <form authority="gmd">electronic resource</form>
    <extent>xiv, 193 p. : ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Hans-Dieter Klingemann and Andrea R�oemmele.</note>
  <note>Includes bibliographical references and index.</note>
  <note>Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.</note>
  <subject authority="lcsh">
    <topic>Advertising, Political</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Political campaigns</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Public opinion polls</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in politics</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advocacy advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising campaigns</topic>
  </subject>
  <classification authority="lcc">JF2112.A4 P83 2002eb</classification>
  <classification authority="ddc" edition="21">659.1/932</classification>
  <identifier type="isbn" invalid="yes"/>
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  <identifier type="uri">http://site.ebrary.com/lib/rucke/Doc?id=10081002</identifier>
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