@book{15894,
	author = {Gibbs, Richard, and Humphries, Andrew, and ebrary, Inc.},
	title = {Strategic alliances & marketing partnerships},
	publisher = {Kogan Page,},
	year = {2009.},
	address = {London ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10288091}
}