TY  - BOOK
AU  - Gibbs,Richard
AU  - Humphries,Andrew
ED  - ebrary, Inc.
TI  - Strategic alliances & marketing partnerships: gaining competitive advantage through collaboration and partnering 
AV  - HD69.S8 G53 2009eb
U1  - 658/.046 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Strategic alliances (Business)
KW  - Relationship marketing
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [227]-228) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10288091
ER  -