@book{162809,
	author = {White, Michael, and ebrary, Inc.},
	title = {A Short course in international marketing blunders},
	publisher = {World Trade Press,},
	year = {2002.},
	series = {The Short course in international trade series},
	address = {Novato, CA :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10032021}
}