01361nam a2200325Ia 4500001001200000003000800012006001900020007001500039008004100054040002100095035002000116050002400136082001700160100002700177245015600204246003700360260004400397300001400441490005100455504004100506533015200547650002200699650005200721650002300773655002900796710001700825830004800842856012600890999001901016ebr10032021CaPaEBRm        u        cr cn|||||||||010523s2002    cau     sb    000 0 eng d  aCaPaEBRcCaPaEBR  a(OCoLC)5296744914aHF1416b.W48 2002eb04a658.8/482211 aWhite, Michael,d1951-12aA Short course in international marketing blundersh[electronic resource] :bmistakes made by companies that should have known better /cMichael White.30aInternational marketing blunders  aNovato, CA :bWorld Trade Press,c2002.  ax, 182 p.1 aThe Short course in international trade series  aIncludes bibliographical references.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2009.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aExport marketing. 0aInternational business enterprisesxManagement. 0aBusiness failures. 7aElectronic books.2local2 aebrary, Inc. 0aShort course in international trade series.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10032021zAn electronic book accessible through the World Wide Web; click to view  c162809d162809