@book{165312,
	author = {Miletsky, Jason I. and Hand, Michael. and ebrary, Inc.},
	title = {Perspectives on marketing},
	publisher = {Course Technology,},
	year = {c2009.},
	address = {Boston, Mass. ;},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10314630}
}