advertising and consumer activism, 1935-1947 Newman, Kathy M. (Kathy Michelle) 1966- creator ebrary, Inc text bibliography Electronic books. cau Berkeley University of California Press 2004 monographic eng

electronic

electronic resource

xiii, 237 p. : ill. Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. Kathy M. Newman. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Radio advertising United States History Consumer behavior United States History Boycotts United States History Consumer protection United States History HF6146.R3 N48 2004eb 659.14/2/097309043 http://site.ebrary.com/lib/rucke/Doc?id=10058534 http://site.ebrary.com/lib/rucke/Doc?id=10058534 CaPaEBR 030620 ebr10058534