TY  - BOOK
AU  - Simmons,John
ED  - ebrary, Inc.
TI  - The invisible grail: how brands can use words to engage with audiences 
AV  - HD69.B7 S56 2006eb
PY  - 2006///
CY  - Singapore, London
PB  - Marshall Cavendish Business, Cyan Communications Ltd.
KW  - Brand name products
KW  - Brand loyalty
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10571141
ER  -