@book{188563,
	author = {Kumar, Vipan B. and Gopinadhan, S. and ebrary, Inc.},
	title = {Organisational behaviour and mass media},
	publisher = {Himalaya Pub. House,},
	year = {2009.},
	address = {Mumbai :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10415971}
}