01467nam a2200409 a 4500 ebr10392724 CaPaEBR m u cr cn||||||||| 981218s1999 enka sb 001 0 eng 98061886 0761955178 (hc. :alk.paper) 0761955186 (pbk) 9780761955177 9780857026187 (e-book) CaPaEBR CaPaEBR (OCoLC)649064634 HF5415.32 .R475 1999eb 303.48/2 21 Resisting McDonaldization [electronic resource] / edited by Barry Smart. London ; Thousand Oaks [Calif.] : Sage, 1999. x, 261 p. : ill. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. McDonald's Corporation. Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management. Electronic books. local Smart, Barry. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10392724 An electronic book accessible through the World Wide Web; click to view 191142 191142