TY  - BOOK
AU  - McConnell,Ben
AU  - Huba,Jackie
ED  - ebrary, Inc.
TI  - Citizen marketers: when people are the message 
AV  - HF5415.5 .M1833 2006eb
U1  - 658.8/12 22
PY  - 2006///
CY  - Chicago, IL
PB  - Kaplan Pub.
KW  - Customer relations
KW  - Social media
KW  - Economic aspects
KW  - Internet
KW  - Social aspects
KW  - Interactive marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10155078
ER  -