01901nam a22003374a 4500 ebr10155089 CaPaEBR m u cr cn||||||||| 060510s2006 ilu sb 001 0 eng 2006014413 1419526006 9781419526008 CaPaEBR CaPaEBR (OCoLC)133165459 n-us--- GV955.5.N35 Y67 2006eb 796.332/64 22 Yost, Mark. Tailgating, sacks, and salary caps [electronic resource] : how the NFL became the most successful sports league in history / Mark Yost. Chicago, IL : Kaplan Pub., c2006. xvi, 254 p. Includes bibliographical references and index. In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. National Football League History. Football Economic aspects United States. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10155089 An electronic book accessible through the World Wide Web; click to view 201026 201026