TY - BOOK AU - Yost,Mark ED - ebrary, Inc. TI - Tailgating, sacks, and salary caps: how the NFL became the most successful sports league in history AV - GV955.5.N35 Y67 2006eb U1 - 796.332/64 22 PY - 2006/// CY - Chicago, IL PB - Kaplan Pub. KW - National Football League KW - History KW - Football KW - Economic aspects KW - United States KW - Electronic books KW - local N1 - Includes bibliographical references and index; In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10155089 ER -