01163nam a2200301Ia 4500001001200000003000800012006001900020007001500039008004100054010001700095020003600112040002100148035002000169050002200189082001200211100001600223245009500239260005600334300001500390504005100405533015200456650002500608650002600633650003000659655002900689710001700718856012600735ebr10106451CaPaEBRm        u        cr cn|||||||||050729s2006    cau     sb    001 0 eng d  z  2005022128  z0520246268 (cloth : alk. paper)  aCaPaEBRcCaPaEBR  a(OCoLC)6286422714aHM826bB47 2006eb04a3062221 aBest, Joel.10aFlavor of the monthh[electronic resource] :bwhy smart people fall for fads /cJoel Best.  aBerkeley :bUniversity of California Press,cc2006.  axi, 201 p.  aIncludes bibliographical references and index.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2009.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aSocial institutions. 0aFadsxSocial aspects. 0aDiffusion of innovations. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10106451zAn electronic book accessible through the World Wide Web; click to view