TY  - BOOK
AU  - Best,Joel
ED  - ebrary, Inc.
TI  - Flavor of the month: why smart people fall for fads 
AV  - HM826 B47 2006eb
U1  - 306 22
PY  - 2006///
CY  - Berkeley
PB  - University of California Press
KW  - Social institutions
KW  - Fads
KW  - Social aspects
KW  - Diffusion of innovations
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10106451
ER  -