In defense of negativity attack ads in presidential campaigns - Geer, John Gray.; ebrary, Inc. (Chicago : University of Chicago Press, 2006)
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
Includes bibliographical references (p. [185]-194) and index.
Electronic reproduction.
Keywords: Campaign management -- United States; Advertising, Political -- United States; Political campaigns -- United States; Presidents -- United States -- Election -- History; Negativism; Electronic books