02014nam a22004214a 4500 ebr10381172 CaPaEBR m u cr cn||||||||| 050526s2006 ilua sb 001 0 eng 2005015164 GBA623651 bnb 013403704 Uk 0226284980 (cloth : alk. paper) 0226284999 (pbk. : alk. paper) CaPaEBR CaPaEBR (OCoLC)615629416 n-us--- JK2281 .G44 2006eb 324.7/3/0973 22 Geer, John Gray. In defense of negativity [electronic resource] : attack ads in presidential campaigns / John. G. Geer. Chicago : University of Chicago Press, 2006. xvii, 201 p. : ill. Studies in communication, media, and public opinion Includes bibliographical references (p. [185]-194) and index. The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Campaign management United States. Advertising, Political United States. Political campaigns United States. Presidents United States Election History. Negativism. Electronic books. local ebrary, Inc. Studies in communication, media, and public opinion. http://site.ebrary.com/lib/rucke/Doc?id=10381172 An electronic book accessible through the World Wide Web; click to view 206600 206600