Performance marketing with Google Analytics strategies and techniques for maximizing online ROI - Tonkin, Sebastian; Whitmore, Caleb; Cutroni, Justin; ebrary, Inc. (Hoboken, N.J. : Wiley Pub., Inc., 2010)
pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Includes index.
Electronic reproduction.
Keywords: Google Analytics; Internet searching -- Statistical services; Web usage mining -- Computer programs; Internet users -- Statistics -- Data processing; Electronic books