01670nam a2200361 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001800112020002700130040002100157035002100178050003100199100002300230245017900253260004600432300002600478500002000504505024100524533015200765630002200917650004600939650004100985650004901026655002901075700002101104700002101125710001701146856012601163999001901289ebr10381031CaPaEBRm        u        cr cn|||||||||100601s2010    njua    ss    001 0 eng d  z  2009943642  z9780470578315  z9780470769942 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)60986253014aTK5105.885.G66bT66 2010eb1 aTonkin, Sebastian.10aPerformance marketing with Google Analyticsh[electronic resource] :bstrategies and techniques for maximizing online ROI /cSebastian Tonkin, Caleb Whitmore, Justin Cutroni.  aHoboken, N.J. :bWiley Pub., Inc.,c2010.  axxiii, 427 p. :bill.  aIncludes index.0 apt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2010.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries.00aGoogle Analytics. 0aInternet searchingxStatistical services. 0aWeb usage miningxComputer programs. 0aInternet usersxStatisticsxData processing. 7aElectronic books.2local1 aWhitmore, Caleb.1 aCutroni, Justin.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10381031zAn electronic book accessible through the World Wide Web; click to view  c207175d207175