01838nam a2200349 a 4500 ebr10196200 CaPaEBR m u cr cn||||||||| 060605s2007 dcu s 001 0 eng 2006018487 9780814473351 (pbk.) 0814473350 (pbk.) CaPaEBR CaPaEBR (OCoLC)567838626 BF637.P4 A94 2007eb 153.8/52 22 Axelrod, Alan, 1952- Getting your way every day [electronic resource] : mastering the lost art of pure persuasion / Alan Axelrod. Washington, D.C. : AMACOM, 2007. 293 p. Includes index. Get ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Persuasion (Psychology) Rhetoric. Influence (Psychology) Business communication. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10196200 An electronic book accessible through the World Wide Web; click to view 216647 216647